The secret of a successful website
Just because you're responsible for your organisation's web presence doesn't mean you know how to build a website.
Website Owner's Manual is a book for the thousands of marketers, IT managers, project leaders, and business owners who need to put a website in place and keep it running with a minimum of trouble.
Also for web designers
The website owners manual is great for web designers. You will learn how to effectively communicate with your client, explain their role in the project and provide the knowledge they need to do their job.
Sharing the information in this book with your clients will ensure they are better informed and projects run smoothly. You might even find yourself buying them a copy!
Table of content
- 01 Secrets to a successful website
- 02 Stress-free planning
- 03 The explosives expert
- 04 Differences over design
- 05 Creating killer content
- 06 User centric design
- 07 Ensuring best practice
- 08 Choosing a CMS
- 09 Website jargon explained
- 10 Promoting your website
- 11 Engaging your users
- 12 Planning for the future
About the book
The job of planning, launching, and managing a site often falls to people who have little or no experience in web design or development.
Website Owner's Manual helps you form a vision for your site, guides you through the process of selecting a web design agency, and gives you enough background information to make intelligent decisions throughout the development process. This book provides a jargon-free overview of web design, including accessibility, usability, online marketing, and web development techniques. You'll gain a practical understanding of the technologies, processes, and ideas that drive a successful site.
What's inside
- Secrets to a successful website
- Defining roles and evaluating objectives
- Planning and measuring your success
- Page design and branding
- Layout challenges
- Creating killer content
- User testing
- Content management systems
- Web design best practices
- Domains and hosting
- Website promotion explained
- Techniques for engaging visitors
Using Website Owner's Manual, you'll master the vocabulary and concepts you need to discuss how your website dovetails with the needs of your business. This book will help you work confidently with the designers and developers building and maintaining your site so you can concentrate on what your website needs to do.
Buy now with early access
The website owners manual is available now through the early access program. This program enables you to receive new chapters as they are being written. You can also interact with the author to ask questions, provide feedback and shape the final manuscript on the Author Forum.
Once finished you will receive the completed book in either electronic or printed format (depending on your selection).